Italian shores inspire Gucci Lido 2025 collection

James Reid in black compact cotton twill sportswear blouson with embroidery detail, black compact cotton twill pants, and medium crossbody bag with print. —CONTRIBUTED

A surge of espadrilles and denim, wicker and ocean wash, monogrammed swimwear, and nautical stripes has come to Gucci boutiques.

The Gucci Lido 2025 collection follows the conclusion of Sabato De Sarno’s two-year stint as creative director—marked with understated and timeless refinement—right at the cusp of a bold new era for the brand when Demna Gvasalia (professionally referred to as simply Demna) officially takes over next month.

Bella Racels in vest top with web trim holding a GG Marmont medium shoulder bag in Rosso Ancora leather. —CONTRIBUTED PHOTOS

Anne Curtis in gray double-breasted wool jacket over gray long-sleeved V-neck wool minidress, carrying Gucci Sofbit medium top handle bag in gray leather.

Jarren Garcia in blue multicolor washed certified cotton denim reversible shirt with soft brushed GG flannel, matching denim chino pants with embossed label detail, Gucci Nexus small crossbody bag.

Playful yet polished, the pieces evoke images of spending days leisurely at charming Italian lidos that spruce up the Mediterranean peninsula’s coastal shores. Time seems to slow down as a light breeze soothes the sun’s intensifying warmth, and the salty spray from the sea brings a delightful thrill. Light laughter laces through the air, follow by murmured conversations in a secluded cove.

The relaxed silhouettes and fresh hues of the sophisticated collection define the blitheness of the season, with its signature handbag lines reenvisioned in raffia, wicker, or crochet; accessories and sneakers awash in gradient blues; and stylishly cozy coats in deep tones.